Short program

Global luxury retail strategy

Our Short Program

The international dimension adds another layer of complexity to luxury retail management. In this module participants will learn which special features of international luxury markets to pay particular attention to and how to successfully create, implement and execute an international luxury retail strategy.


Certificate of attendance


3 days

Teaching Language



From 30th June to 2nd July 2022


Before May 26th 2022


2'250 CHF

This short program is a module of our Certificate Luxury Marketing

The world of luxury is unique and fascinating but is getting even more complicated when we add the international dimension. The global luxury retail environment can vary dramatically from one country or region to another and underestimating or ignoring those differences can have important consequences.


Especially the role of culture in the international luxury markest is crucial for success and will be discussed. We will share and compare possible strategic choices and options in international luxury markets and how to make the best possible retail strategy implementation decisions, in allignment with their brand’s product, service, price and communication policies.


The participants will ally their knowledge through several cases and by preparing and presenting a group case study solution. Furthermore participants will benefit from the experience of an external guest speaker.

Learning Objectives

  1. Identify the key and relevant elements in global luxury markets and how to deal with them successfully.
  2. Understand the cultural dimension in the international luxury markets and how it can influence the retailing strategy execution.
  3. Define and implement an international luxury retail strategy within a defined scope of responsibility.

Target Audience

  1. Marketing professionals that are looking for a next career step in the international luxury environment.
  2. Management, marketing, communication and brand professionnals moving into the luxury industry from non-luxury industry.
  3. Individuals who wish to develop their understanding of the luxury industry in order to start their own business or satisfy their curiosity.

This module is taught through a transformational teaching approach. The learning atmosphere is geared to be inspiring, intellectually stimulating, and individually relevant through pedagogical elements such as immersion into the studied topic, interaction through group discussions, and active engagement through group works.

Conditions of Admission


We offer quality programs accessible to all professionals who have decided to develop new skills.


This short program requires your presence and participation.

Payment Terms


2'250 CHF

All expenses related to continuing education are, except in exceptional cases, tax deductible. Do not hesitate to contact the relevant organizations.

Discount (10%)

-225 CHF

A discount is offered for HEC Alumni contributors.

The Executive Education HEC Lausanne offers more than thirty continuing academic programs in various fields such as management, marketing, finance, corporate governance, ethics, data or personal development. As a result, and beyond this short program from data to insights, we offer several other related programs that may also be of interest to you.

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