Discover our new website

18 October 2021Executive EducationNoémie Walter

A total graphic redesign

After months of reflection, development and a multitude of coffees, we are pleased to announce the launch of our new website.

We have undertaken a total graphic redesign, both structural and visual. What we were looking for above all was to simplify the experience for our users.

Today, 68% of Internet users leave a site because of a bad user experience and 44% share this bad experience with those around them.

A simplified navigation

To do this, here are the aspects that we have improved more precisely:

A simplified interface

We have simplified the interface so our users can find the information they're looking for or take the action they want quickly, simply, and intuitively. In addition, this was already the case with our old site, but a site must be responsive. That is to say, it must adapt to the resolution of the device used, in order to allow optimal navigation on all media.

Some new filters

Given the ever-increasing number of program that we offer, it has become essential to set up filters to make it easier for our users to find what they are looking for.

From now on, it is possible to filter the programs by:

  • Category (MAS, DAS, CAS, FC)
  • Format (Face-to-face or online)
  • Alphabetical order (ascending or descending)
  • Price (minimum, maximum or difference)

A new research

A new search function also makes it easier for our users to find the products they are looking for by providing comprehensive results organized by category.

Some relevant content

A user spends an average of 2 minutes and 17 seconds on a website.

It is therefore essential to write clear texts, which get to the point. Therefore and to make it easier for our visitors to read, the content has been reorganized, segmented and simplified.

A better loading speed

In addition to improving the SEO of our website, speed of loading is essential for the experience of our users. Indeed, this is the first impression they have of our site.

Some improvements for our users

With these improvements, we hope to meet your executive education interests and needs even more precisely. Come and discover thanks to our new website:

A blog for more discussions

In addition, and in order to be able to exchange more regularly with you, we have also created a new blog where we will share with you articles on the following topics:

  • Current trends and useful information on executive education
  • Our tips and advice if you want to start a new executive education program
  • Information on our executive education programs and new programs

We look forward to welcoming many of you to our site and to seeing you soon on our blog!

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Noémie Walter
Noémie Walter
Noémie Walter est coordinatrice marketing pour l'Executive Education HEC Lausanne.
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