Insights for professionals
Discover a selection of content on continuing education, its challenges and how it works, as well as on HEC Lausanne Executive Education and its programs.
Latest posts

08 September 2025
Launch of our new website
A redesigned website to become your best ally in choosing your training course, clearer, faster and more intuitive. Discover how each new feature has been designed to simplify …
Executive Education

05 September 2025
How we collect feedback on our programs?
Reliable, anonymous, and structured feedback on 32 criteria to improve our executive education programmes quickly and effectively.
Executive Education
Lifelong learning

11 June 2025
New partnership with Swiss Marketing Léman
Strengthening skills, broadening horizons and forging links: these are the objectives at the heart of the partnership between Swiss Marketing Léman and HEC Lausanne's Executive …
Marketing

14 May 2025
How can you promote your professional expertise on TikTok?
How did an insurance expert generate over 880,000 views on TikTok to promote his business? In this interview, Avdullah, a participant in the DAS in Strategic & Digital …
Marketing

05 May 2025
Easy-to-read balance sheets: a guide for non-financial professionals
Discover how to effectively analyze a balance sheet without financial expertise. Assets, liabilities, key ratios: master the fundamentals to assess a company's financial health.
Finance
Acccounting

25 March 2025
Launch of the University Certificate (CAS) in Team Management in English
We are delighted to inform you that the CAS in Team Management is now also offered in English: a major step forward in the range of continuing education courses offered by …
Leadership
Management

11 March 2025
Inclusive enterprise: Buzzword or real performance driver?
Inclusion now occupies a prominent place in management discussions. This is due, in part, to societal trends that place greater value on fairness and representativeness. Is this …
Leadership
Project

03 March 2025
The influence of social networks on financial markets
In the world of finance and investment, a new trend has emerged: the influence of social networks and influencers on financial markets. This article looks at this complex dynamic …
Finance

30 January 2025
Requesting training from your employer: guide and sample letter
Continuing education is a major lever for professional growth. It allows you to acquire new skills, stay up to date in your field, and advance in your position.
Lifelong learning

05 December 2024
How AI is Revolutionizing Education: Opportunities and Challenges
Imagine a virtual assistant that can answer students' questions at any time, provide personalized resources based on their needs, and even guide them through practical exercises. …
Lifelong learning

25 November 2024
AI and HR: How to Use It Smartly?
In recent years, the field of human resources, particularly in recruitment, has been significantly impacted by the wave of artificial intelligence. However, integrating these new …
Lifelong learning

11 November 2024
HEC Lausanne Executive Education celebrates its 10th anniversary
In 2024, we reach a key milestone by celebrating 10 years of HEC Lausanne Executive Education serving the continuing education of executives and professionals. Here we share with …
Executive Education

04 October 2024
Annual appraisal: how do you prepare for it and make a success of it?
Far from being a formality, the annual appraisal is a key moment for employees. This appraisal meeting is an opportunity to take stock of the past year, set objectives for the …
Lifelong learning

18 September 2024
Strategic and operational marketing: two sides of the same coin!
Marketing is a fundamental pillar of any business, helping to enhance the value of products and services in an ultra-competitive environment. It is often divided into two …
Marketing

16 August 2024
How can we promote diversity and inclusion in the workplace?
Do you want to boost diversity and inclusion within your company? To anchor this choice and these changes, a number of actions need to be put in place on a daily basis. So where …
Leadership
Project

31 July 2024
Choosing between MBAs and EMBAs: the complete guide
Are you hesitating between an MBA and an EMBA? While these two types of training are virtually similar in terms of recognition and value, they differ in many respects (target …
Lifelong learning

16 July 2024
Comment les ratios financiers peuvent-ils aider à mesurer la performance financière d'une entreprise ?
Les ratios financiers sont des outils d’analyse essentiels pour évaluer la santé financière d'une entreprise. Véritable langage commun utilisé par l’ensemble des parties prenantes …
Finance

25 June 2024
Gestion du risque projet : comment être plus résilient·e ?
De nombreux projets échouent au sein des organisations, et c’est souvent lié à l’absence de gestion des risques. Evidemment, le risque zéro n’existe pas, et il se peut que votre …
Project

13 June 2024
Concilier vie familiale et formation : les clés du succès
Vous avez décidé d’investir dans une formation continue et craignez de ne pas trouver l’équilibre pro-perso ? Et pour cause : entre vie personnelle, travail et apprentissage, …
Lifelong learning

21 March 2024
Externalisation de la comptabilité : 5 points à contrôler
La gestion interne de la comptabilité est souvent source d’une grande charge de travail et de responsabilités pour les dirigeant·e·s d’entreprise. Il peut donc être stratégique de …
Finance
Acccounting

05 December 2023
Stratégie de contenu : comment générer des prospects qualifiés ?
La stratégie de contenu est l’une des méthodes les plus efficaces pour la génération de prospects qualifiés. Articles de blog, vidéos, posts sur les réseaux sociaux ou encore …
Communication
Marketing

27 November 2023
Lancement du nouveau format de cours Fast Track
Nous sommes ravi·e·s de lancer un nouveau format de cours pour nos CAS en Gestion d'équipe et Management du changement. Le format "Fast Track" offre une expérience condensée mais …
Executive Education

26 October 2023
Leadership bienveillant : motiver et prévenir le burnout chez les collaborateur·rice·s
Vous souhaitez transformer votre management ? Découvrez comment le leadership bienveillant peut limiter les risques d’épuisement dans vos équipes.
Leadership
Management

24 October 2023
Comment les entreprises peuvent-elles adopter l’Intelligence Artificielle ?
Un nombre croissant de grandes entreprises se sont mises à l’intelligence artificielle (IA). Des questions se posent sur l’organisation interne, les projets à prioriser et la …
Data

12 October 2023
Comment améliorer sa prise de parole et limiter les erreurs d’élocution ?
Lorsque vous prenez la parole en public, l'élocution joue un rôle essentiel dans la transmission efficace de votre message. Une erreur de prononciation ou un débit monocorde …
Communication
Leadership

06 September 2023
Comment gérer efficacement une communication de crise en entreprise
La communication de crise est un aspect crucial de la gestion des situations d'urgence et des problèmes majeurs auxquels une entreprise peut être confrontée. Chaque crise est …
Communication

06 September 2023
Pourquoi utiliser le marketing automation en entreprise ?
Face à la digitalisation fulgurante de la fonction marketing, et de l’augmentation de la data à traiter, automatiser ses process devient indispensable. On vous explique les …
Marketing

29 August 2023
Comment choisir la meilleure formation pour ses employé·e·s ?
La formation des collaborateur·rice·s est un élément essentiel pour le développement et la réussite d'une entreprise. Elle contribue à la satisfaction des employé·e·s, à leur …
Lifelong learning
Management

04 July 2023
Comment optimiser votre marketing grâce à une stratégie data-driven ?
Face aux défis du Big Data, les entreprises doivent améliorer la récolte et le traitement des données clients et prospects. Indispensable pour améliorer les performances des …
Marketing

29 June 2023
Fiscalité des entreprises : Comment optimiser la rentabilité de votre entreprise
Si l’optimisation fiscale est légale, et permet d’améliorer la rentabilité d’une entreprise, il existe néanmoins des règles strictes à respecter. Découvrez comment minimiser les …
Finance
Tax

21 June 2023
Comment créer une stratégie de communication interne ?
Enjeu majeur pour les organisations, la communication interne permet de fluidifier les échanges et renforcer la cohésion d’équipe. Portée par le·la directeur·rice ou le·la DRH, …
Communication

11 May 2023
Quelles différences existe-t-il entre un CAS, un DAS et un MAS ?
Caractéristiques, avantages et débouchés, on vous explique les différences de formation continue entre un CAS, un MAS et un DAS. C’est parti !
Lifelong learning

04 May 2023
Comment négocier une demande de formation avec votre employeur·euse ?
Vous souhaitez évoluer dans votre carrière professionnelle ou développer vos compétences métier ? Bonne nouvelle, en tant que salarié·e, vous possédez le droit à la formation …
Lifelong learning

18 April 2023
All there is to know about design thinking
In an increasingly competitive market, design thinking is a truly innovative methodology. In just a few steps, this concept enables a company to study a problem, generate ideas …
Project

04 April 2023
How to minimize risk when investing in corporate finance?
Many companies want to invest in the financial markets. But putting the business at risk is out of the question! Risk management is always important when it comes to financial …
Finance

29 March 2023
How to avoid bias in team leadership?
There are countless examples of leaders who fail to act with integrity. Yet impartiality on the part of team managers is now a key factor in determining the trust and commitment …
Leadership

28 February 2023
Public speaking: 6 tips to reduce stress
Palpitations, dry mouth, cold sweats... Do you often experience these symptoms before speaking in public? Do you also feel stressed at the thought of speaking in a meeting? Don't …
Communication

23 February 2023
Training, work and personal life: how do you strike a balance?
Would you like to get back into learning while continuing to work? While this experience can be particularly enriching, it can also be intense. It is therefore best to prepare …
Lifelong learning

13 December 2022
Hybridizing courses: a good or bad solution?
Between uncertainties and opportunities, hybrid courses may become the future of education. Whether face-to-face, distance learning, or a combination of both formats, it can be …
Lifelong learning

31 October 2022
Cognitive bias in marketing and sales
Cognitive bias is a form of thinking that deviates from logical and rational thinking. These thoughts facilitate decision-making, but tend to cloud our judgment. Find out how they …
Marketing

20 October 2022
Management: the 6 qualities of an agile leader
In an agile company, managers play a key role in bringing employees together and enabling the achievement of objectives. So how can you become an agile leader?
Project

13 October 2022
4 tips to improve your non-verbal communication!
In a professional context, mastering paraverbal communication is essential, especially when speaking in public. Discover our top tips on nonverbal communication to help you …
Communication

21 September 2022
How do you develop your professional network?
How can you expand your network to do business or find a new job? What are the best practices for effective networking? We explain everything.
Lifelong learning

06 September 2022
Launch of the CAS in Project Leadership
We are aware that there are many programs available in this field. Most organizations teach project management techniques, but the fundamental concept of leadership is often …
Project

31 August 2022
How can you successfully retrain for a new career through continuing education?
Like 1 in 5 people, do you feel you have chosen the wrong career and want to change jobs? Whether you are seeking fulfillment, need to grow professionally, or are unhappy with …
Lifelong learning

17 August 2022
Which continuing education diplomas are recognized in Switzerland?
Is my degree valuable in the job market? Is it recognized in Switzerland or internationally? How much are certifications issued by private organizations really worth? You've …
Lifelong learning

08 July 2022
Understanding transformational leadership
“We want more leaders and fewer bosses!” Does this famous quote resonate with you? The role of the manager is evolving along with the aspirations of the company and its employees. …
Leadership
Management

09 June 2022
The 5 finance skills managers (and non-financial professionals) need to master!
Far from being limited to accounting departments, finance will help you manage your business. Discover the five essential skills you need to master to stand out from the crowd!
Acccounting
Finance

29 April 2022
How do I choose the right continuing education program?
Looking for a professional program? Between distance learning and classroom-based continuing education, budgets, certifications, and course offerings, it can be difficult to …
Lifelong learning

07 April 2022
What should I choose between professional training and continuing education?
Federal certificate or CAS? Can't decide between the two? If you want to improve your skills, it can be difficult to choose between vocational professional training and …
Lifelong learning

31 March 2022
The 6 essential skills to become a marketing manager
Marketing managers play a key role in organizations and wear many hats: project management, product strategy, writing, and data reporting are just some of their many …
Marketing

10 March 2022
How can your employer finance your program?
Are you an employee looking to develop new skills? There are various solutions available to help you finance your continuing education and obtain support from your employer. What …
Lifelong learning

21 February 2022
What impact has the health crisis had on continuing education?
Continuing education has had to evolve in response to the health crisis: digitization of teaching, hybridization, adaptation to new professional expectations.
Executive Education
Lifelong learning

27 January 2022
Marketing data: 6 questions to understand it all
When someone mentions “data marketing,” are you unsure what they are referring to? Are you uncertain how to collect, sort, or analyze information about your prospects? This …
Marketing

23 December 2021
2021: A busy year for continuing education
Major achievements and ongoing projects: a closer look at the highlights and plans of our continuing education center in Lausanne.
Executive Education

18 October 2021
Discover our new website
We have undertaken a total graphic redesign, both structural and visual. Come and find out why we decided to redesign our site and what this new site will bring to you as a user.
Executive Education

01 September 2021
Discover the Horizon room
Opened in early 2021, the Horizon Room is a new classroom specifically designed for hybrid or distance learning.
Executive Education