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Swiss Marketing Léman and Executive Education HEC Lausanne join forces to offer new perspectives to marketing professionals
Strengthening skills, broadening horizons and forging links: these are the objectives at the heart of the partnership between Swiss Marketing Léman and HEC Lausanne's Executive Education programme. By joining forces, these two key players in the French-speaking world intend to meet the growing expectations of their respective communities: access to high added-value content, meetings with professionals who share the same challenges, and a stimulating environment that transcends academic and associative boundaries.
Marketing
How can you promote your professional expertise on TikTok?
How did an insurance expert generate over 880,000 views on TikTok to promote his business? In this interview, Avdullah, a participant in the DAS in Strategic & Digital Marketing, reveals his digital strategy, the content that generated engagement, and the concrete impact on his business. An inspiring case study for professionals looking to optimise their online presence.
Marketing
Easy-to-read balance sheets: a guide for non-financial professionals
Discover how to effectively analyze a balance sheet without financial expertise. Assets, liabilities, key ratios: master the fundamentals to assess a company's financial health.
Finance
Comptabilité
Launch of the University Certificate (CAS) in Team Management in English
We are delighted to inform you that the CAS in Team Management is now also offered in English: a major step forward in the range of continuing education courses offered by Executive Education HEC Lausanne, responding to the needs of professionals working in an international context. Find out more about this course in our interview with Lionel Stoudmann, Executive Director of Executive Education HEC Lausanne.
Leadership
Management
Inclusive enterprise: Buzzword or real performance driver?
Inclusion now occupies a prominent place in management discussions. This is due, in part, to societal trends that place greater value on fairness and representativeness. Is this just a passing fad, or a real area of development for companies? We take a look at this social phenomenon.
Leadership
Projet
The influence of social networks on financial markets
In the world of finance and investment, a new trend has emerged: the influence of social networks and influencers on financial markets. This article looks at this complex dynamic and its impact on investment and financial markets.
Finance
Requesting training from your employer: guide and sample letter
Continuing education is a major lever for professional growth. It allows you to acquire new skills, stay up to date in your field, and advance in your position.
Lifelong learning
How AI is Revolutionizing Education: Opportunities and Challenges
Imagine a virtual assistant that can answer students' questions at any time, provide personalized resources based on their needs, and even guide them through practical exercises. This is the promise of generative AI! Good or bad news for education?
Lifelong learning
AI and HR: How to Use It Smartly?
In recent years, the field of human resources, particularly in recruitment, has been significantly impacted by the wave of artificial intelligence. However, integrating these new technologies must be approached with discernment: while AI is a valuable ally for recruiters and candidates, it is still imperfect! Let’s explore how to leverage AI in a smart and effective way!
Executive Education
HEC Lausanne Executive Education celebrates its 10th anniversary
In 2024, we reach a key milestone by celebrating 10 years of HEC Lausanne Executive Education serving the continuing education of executives and professionals. Here we share with you the ingredients that have made Executive Education HEC Lausanne such a success over this first decade.
Lifelong learning
Annual appraisal: how do you prepare for it and make a success of it?
Far from being a formality, the annual appraisal is a key moment for employees. This appraisal meeting is an opportunity to take stock of the past year, set objectives for the coming year, and discuss professional development and open program.
Lifelong learning
Strategic and operational marketing: two sides of the same coin!
Marketing is a fundamental pillar of any business, helping to enhance the value of products and services in an ultra-competitive environment. It is often divided into two categories: strategic marketing and operational marketing.
Marketing
How can we promote diversity and inclusion in the workplace?
Do you want to boost diversity and inclusion within your company? To anchor this choice and these changes, a number of actions need to be put in place on a daily basis. So where do you start, and what should you focus on?
Leadership
Projet
Choosing between MBAs and EMBAs: the complete guide
Are you hesitating between an MBA and an EMBA? While these two types of training are virtually similar in terms of recognition and value, they differ in many respects (target audience, cost, admission criteria, etc.).
Lifelong learning
Discover our new website
We have undertaken a total graphic redesign, both structural and visual. Come and find out why we decided to redesign our site and what this new site will bring to you as a user.