Insights for professionals

Strengthening skills, broadening horizons and forging links: these are the objectives at the heart of the partnership between Swiss Marketing Léman and HEC Lausanne's Executive …

How did an insurance expert generate over 880,000 views on TikTok to promote his business? In this interview, Avdullah, a participant in the DAS in Strategic & Digital …

Discover how to effectively analyze a balance sheet without financial expertise. Assets, liabilities, key ratios: master the fundamentals to assess a company's financial health.

We are delighted to inform you that the CAS in Team Management is now also offered in English: a major step forward in the range of continuing education courses offered by …

Inclusion now occupies a prominent place in management discussions. This is due, in part, to societal trends that place greater value on fairness and representativeness. Is this …

In the world of finance and investment, a new trend has emerged: the influence of social networks and influencers on financial markets. This article looks at this complex dynamic …

Continuing education is a major lever for professional growth. It allows you to acquire new skills, stay up to date in your field, and advance in your position.

Imagine a virtual assistant that can answer students' questions at any time, provide personalized resources based on their needs, and even guide them through practical exercises. …

In recent years, the field of human resources, particularly in recruitment, has been significantly impacted by the wave of artificial intelligence. However, integrating these new …

In 2024, we reach a key milestone by celebrating 10 years of HEC Lausanne Executive Education serving the continuing education of executives and professionals. Here we share with …

Far from being a formality, the annual appraisal is a key moment for employees. This appraisal meeting is an opportunity to take stock of the past year, set objectives for the …

Marketing is a fundamental pillar of any business, helping to enhance the value of products and services in an ultra-competitive environment. It is often divided into two …

Do you want to boost diversity and inclusion within your company? To anchor this choice and these changes, a number of actions need to be put in place on a daily basis. So where …

Are you hesitating between an MBA and an EMBA? While these two types of training are virtually similar in terms of recognition and value, they differ in many respects (target …

Les ratios financiers sont des outils d’analyse essentiels pour évaluer la santé financière d'une entreprise. Véritable langage commun utilisé par l’ensemble des parties prenantes …

Many projects fail within organizations, and this is often linked to a lack of risk management. Of course, there is no such thing as zero risk, and your project may not turn out …

Have you decided to invest in continuing education but are worried about finding the right work-life balance? And with good reason: between your personal life, work, and studying, …

Internal accounting management often places a heavy workload and responsibilities on business leaders. It can therefore be strategic to call on specialists to outsource this …

Content strategy is one of the most effective methods for generating qualified leads. Blog articles, videos, social media posts, webinars, and white papers—there are many ways to …

We are delighted to launch a new course format for our CAS in Team Management and Change Management. The “Fast Track” format offers a condensed but equally comprehensive …

Want to transform your management style? Discover how compassionate leadership can reduce the risk of burnout among your teams.

A growing number of large companies have started using artificial intelligence (AI). Questions arise about internal organization, which projects to prioritize, and data …

When speaking in public, elocution plays an essential role in effectively conveying your message. A pronunciation error or monotonous delivery can undermine your credibility and …

Crisis communication is a crucial aspect of managing emergencies and major issues that a company may face. Every crisis is unique, with its own challenges and dynamics. In this …

Faced with the rapid digitization of marketing and the increase in data to be processed, automating processes has become essential. We explain the benefits!

Employee training is essential for the development and success of a company. It contributes to employee satisfaction, motivation, and retention. But it can be difficult to …

Faced with the challenges of Big Data, companies must improve the collection and processing of customer and prospect data. Essential for improving the performance of marketing …

While tax optimisation is legal and can improve a company's profitability, there are strict rules that must be followed. Find out how to minimise tax costs while remaining within …

Internal communication is a major challenge for organisations, enabling smoother exchanges and strengthening team cohesion. Led by the director or HR manager, this strategy …

Features, advantages and career opportunities: we explain the differences between CAS, MAS and DAS continuing education programmes. Let's get started!

Would you like to progress in your professional career or develop your professional skills? The good news is that, as an employee, you have the right to ongoing training. However, …

In an increasingly competitive market, design thinking is a truly innovative methodology. In just a few steps, this concept enables a company to study a problem, generate ideas …

Many companies want to invest in the financial markets. But putting the business at risk is out of the question! Risk management is always important when it comes to financial …

There are countless examples of leaders who fail to act with integrity. Yet impartiality on the part of team managers is now a key factor in determining the trust and commitment …

Palpitations, dry mouth, cold sweats... Do you often experience these symptoms before speaking in public? Do you also feel stressed at the thought of speaking in a meeting? Don't …

Would you like to get back into learning while continuing to work? While this experience can be particularly enriching, it can also be intense. It is therefore best to prepare …

Between uncertainties and opportunities, hybrid courses may become the future of education. Whether face-to-face, distance learning, or a combination of both formats, it can be …

Cognitive bias is a form of thinking that deviates from logical and rational thinking. These thoughts facilitate decision-making, but tend to cloud our judgment. Find out how they …

In an agile company, managers play a key role in bringing employees together and enabling the achievement of objectives. So how can you become an agile leader?

In a professional context, mastering paraverbal communication is essential, especially when speaking in public. Discover our top tips on nonverbal communication to help you …

How can you expand your network to do business or find a new job? What are the best practices for effective networking? We explain everything.

We are aware that there are many programs available in this field. Most organizations teach project management techniques, but the fundamental concept of leadership is often …

Like 1 in 5 people, do you feel you have chosen the wrong career and want to change jobs? Whether you are seeking fulfillment, need to grow professionally, or are unhappy with …

Is my degree valuable in the job market? Is it recognized in Switzerland or internationally? How much are certifications issued by private organizations really worth? You've …

“We want more leaders and fewer bosses!” Does this famous quote resonate with you? The role of the manager is evolving along with the aspirations of the company and its employees. …

Far from being limited to accounting departments, finance will help you manage your business. Discover the five essential skills you need to master to stand out from the crowd!

Looking for a professional program? Between distance learning and classroom-based continuing education, budgets, certifications, and course offerings, it can be difficult to …

Federal certificate or CAS? Can't decide between the two? If you want to improve your skills, it can be difficult to choose between vocational professional training and …

Marketing managers play a key role in organizations and wear many hats: project management, product strategy, writing, and data reporting are just some of their many …

Are you an employee looking to develop new skills? There are various solutions available to help you finance your continuing education and obtain support from your employer. What …

Continuing education has had to evolve in response to the health crisis: digitization of teaching, hybridization, adaptation to new professional expectations.

When someone mentions “data marketing,” are you unsure what they are referring to? Are you uncertain how to collect, sort, or analyze information about your prospects? This …

Major achievements and ongoing projects: a closer look at the highlights and plans of our continuing education center in Lausanne.

We have undertaken a total graphic redesign, both structural and visual. Come and find out why we decided to redesign our site and what this new site will bring to you as a user.

Opened in early 2021, the Horizon Room is a new classroom specifically designed for hybrid or distance learning.