Cédric Emmanuel Berger

As Performance Marketing Manager at Executive Education HEC Lausanne, Cédric Berger is a specialist in digital acquisition and conversion optimization.

Holding a CAS in Digital Marketing, he currently drives the institution’s growth strategy through the management of multi-channel campaigns. With over 5 years of experience, including a significant tenure in performance agencies, Cédric masters the entire marketing funnel. He seamlessly combines lead generation with expertise in CRO (Conversion Rate Optimization) and landing page design to maximize every stage of the customer journey.

An acquisition consultant since 2022 and a strong advocate of "learning by doing," he favors a pragmatic, results-oriented approach, transforming digital levers into powerful growth engines.