Sessions
Discover the next sessions of our open program in sports events below. Click on the session you are interested in to obtain its full calendar.
About
The module presents current developments and trends in the development and organization of sporting events in Switzerland and abroad.
It proposes a model for measuring and steering the performance of sporting events, highlighting the mechanisms for programming, managing and then evaluating the impact and legacy of a sporting event, based on concrete examples, notably from the various editions of the Summer and Winter Olympic Games.
Finally, it analyses the impact of the COVID-19 pandemic on the development of sporting events.
Learning objectives
- Identify the main developments in the design and organization of sporting events in Switzerland and abroad.
- Propose a method for measuring the performance of sporting events based on the objectives set by the organizers.
- Analyze the impact of the COVID-19 pandemic on the development of sporting events.
Target audience
- Managers and employees of public sports services (municipalities, cantons, Confederation).
- Directors and managers of sports federations and clubs, and organizers of sporting events.
- Elite athletes undergoing reconversion, managers and professionals wishing to enter the sports sector.
Program
This short program sports events was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 650 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -65 CHFA discount is offered to Alumni HEC.
Payment terms