new

Sports events

The "Performance and impact of sporting events" module is designed to give sports managers the tools they need to manage sporting events in line with the objectives set by their organization and key stakeholders, and the economic, social and environmental impacts they generate.

training informations

Short program (FC)

duration

2 days spread over 1 month

price

CHF 650

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

The module presents current developments and trends in the development and organization of sporting events in Switzerland and abroad.

It proposes a model for measuring and steering the performance of sporting events, highlighting the mechanisms for programming, managing and then evaluating the impact and legacy of a sporting event, based on concrete examples, notably from the various editions of the Summer and Winter Olympic Games.

Finally, it analyses the impact of the COVID-19 pandemic on the development of sporting events.

Learning objectives

Identify the main developments in the design and organization of sporting events in Switzerland and abroad.
Propose a method for measuring the performance of sporting events based on the objectives set by the organizers.
Analyze the impact of the COVID-19 pandemic on the development of sporting events.

Target audience

Managers and employees of public sports services (municipalities, cantons, Confederation).
Directors and managers of sports federations and clubs, and organizers of sporting events.
Elite athletes undergoing reconversion, managers and professionals wishing to enter the sports sector.

About the program

This short program Sports events was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

main program

Management

Sport

new

Leadership & sports management

14 days spread over 4 months

CAS

French

onsite

Program's sessions

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Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Management. As a result, and beyond this short program in Sports events, we offer several other related programs that may be of interest to you.