Sessions
Discover the next sessions of our open program in personal communication below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerIn today's highly competitive job market, social skills play an increasingly important role. Professionals of all hierarchical levels need to be able to showcase their strengths, inspire their staff and colleagues, and communicate "in the right tone" in order to unite teams around a project or vision.
During this short program, the emphasis will be on an interactive approach, using videos and feedback. You'll benefit from peer coaching sessions and learn about recent scientific studies on communication. Come and discuss these challenges as part of the 3-day continuing education program in effective personal communication offered by HEC Lausanne's continuing education center. Numerous applicable tools and concepts will be presented and discussed.
Learning objectives
- Identify the strengths and values that define you, clarify your objectives and refocus your professional battles.
- Strengthen the structure of your communication and develop a convincing sales pitch to sell your ideas and projects.
- Integrate your personal brand into your communication, develop your authenticity and leverage your charisma.
Target audience
- Anyone wishing to strengthen their charisma and develop their personal brand.
- Team leaders who want to develop their employees' charisma so that they become brand ambassadors.
- Marketing and communication directors and managers wishing to update their knowledge and share their challenges.
Program
This short program personal communication was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
