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Personal communication

Communication is a central concern for anyone wishing to share their ideas. Using the right tone, the right words and the right body language are all elements that influence communication with others. How can you build on your strengths and strengthen your communication skills to become a leader?

training informations

Short program (FC)

duration

3 days spread over 1 month

price

CHF 2’250

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

In today's highly competitive job market, social skills play an increasingly important role. Professionals of all hierarchical levels need to be able to showcase their strengths, inspire their staff and colleagues, and communicate "in the right tone" in order to unite teams around a project or vision.

During this short program, the emphasis will be on an interactive approach, using videos and feedback. You'll benefit from peer coaching sessions and learn about recent scientific studies on communication. Come and discuss these challenges as part of the 3-day continuing education program in effective personal communication offered by HEC Lausanne's continuing education center. Numerous applicable tools and concepts will be presented and discussed.

Learning objectives

Identify the strengths and values that define you, clarify your objectives and refocus your professional battles.
Strengthen the structure of your communication and develop a convincing sales pitch to sell your ideas and projects.
Integrate your personal brand into your communication, develop your authenticity and leverage your charisma.

Target audience

Anyone wishing to strengthen their charisma and develop their personal brand.
Team leaders who want to develop their employees' charisma so that they become brand ambassadors.
Marketing and communication directors and managers wishing to update their knowledge and share their challenges.

About the program

This short program Personal communication was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

our speakers

Felicitas Morhart professor

French

main program

Marketing

Strategy

4.3

Strategic marketing

15 days spread over 5 months

CAS

French

onsite

Program's sessions

You can see all our open program sessions in Personal communication below. Click on the session you are interested in or check the full calendar.

September 2026

open

full dates: 29, 30 and 31 January 2026
language: French
registration: Before 25 December 2025

enroll now

download the flyer

Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Communication. As a result, and beyond this short program in Personal communication, we offer several other related programs that may be of interest to you.