new
Marketing & communication
15 days spread over 5 months
Personal communication
Communication is a central concern for anyone wishing to share their ideas. Using the right tone, the right words and the right body language are all elements that influence communication with others. How can you build on your strengths and strengthen your communication skills to become a leader?
training informations
Short program (FC)
duration
3 days spread over 1 month
price
CHF 2’250
language
French
location
Onsite
internationally recognized
hands-on & practical course
Presentation of the program
In today's highly competitive job market, social skills play an increasingly important role. Professionals of all hierarchical levels need to be able to showcase their strengths, inspire their staff and colleagues, and communicate "in the right tone" in order to unite teams around a project or vision.
During this short program, the emphasis will be on an interactive approach, using videos and feedback. You'll benefit from peer coaching sessions and learn about recent scientific studies on communication. Come and discuss these challenges as part of the 3-day continuing education program in effective personal communication offered by HEC Lausanne's continuing education center. Numerous applicable tools and concepts will be presented and discussed.
Learning objectives
- Identify the strengths and values that define you, clarify your objectives and refocus your professional battles.
- Strengthen the structure of your communication and develop a convincing sales pitch to sell your ideas and projects.
- Integrate your personal brand into your communication, develop your authenticity and leverage your charisma.
Target audience
- Anyone wishing to strengthen their charisma and develop their personal brand.
- Team leaders who want to develop their employees' charisma so that they become brand ambassadors.
- Marketing and communication directors and managers wishing to update their knowledge and share their challenges.
About the program
This short program Personal communication was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
our speakers
main program
Program's sessions
You can see all our open program sessions in Personal communication below. Click on the session you are interested in or check the full calendar.
January
2027
open
- full dates
- 28, 29 and 30 January 2027
- language
- French
- registration
- Before 24 December 2026
Related programs
The Executive Education HEC Lausanne offers more than 59 Open programs
in various fields: Communication.
As a result, and beyond this short program in Personal communication, we offer several other related programs that may be of interest to you.
Digital marketing
As the world becomes increasingly digitalized, marketing must evolve to reach, communicate with and …
Data science & management
Data and artificial intelligence (AI) are redefining how organizations innovate and create value. …
Project leadership
The technical and methodological skills that project managers apply on a daily basis are no longer …
How do I get my ideas across more effectively at work?
The program helps you structure your messages in a clearer and more compelling way. You work on how to introduce an idea, build your argument, and close with impact. Through videos and feedback, you become aware of what strengthens or weakens your message. You gain precision in your contributions. Your proposals are better understood and more readily supported.
How do I find the right tone with my colleagues or management?
You learn to adapt your communication to your audience and the context. The peer coaching work allows you to test different approaches and observe their effects. This ability to adjust strengthens your credibility. You communicate in a more aligned and more effective way.
How do I develop charisma without playing a role?
The program does not seek to transform you. It helps you identify your strengths and values and highlight them using research-backed techniques. By clarifying what defines you, you develop a more authentic communication style. Charisma then becomes a natural outcome of the alignment between what you think, what you say, and the way you say it.
Will I learn to structure my arguments more effectively?
Yes. You work on building a clear and logical argument. You learn to organize your ideas so they are understandable and persuasive. This structure helps you avoid scattered messaging and strengthens your overall impact.
How do I better manage the image I project?
Videos and personalized feedback allow you to see how you are perceived. You analyze your posture, tone, and body language. This awareness helps you adjust your communication so it genuinely reflects your intentions and your professional positioning.
Is this useful even if I already communicate on a regular basis?
Yes. Communicating frequently does not always mean communicating with impact. The program allows you to refine your style, identify limiting habits, and improve your consistency. You gain confidence and precision in your everyday interactions.
How do I integrate my personal brand into my communication?
You clarify your values, strengths, and professional goals. You then learn to align your message, posture, and appearance with that identity. This consistency strengthens your positioning and helps you stand out in a natural way.
How do I quickly apply these tools in my work?
The exercises are directly tied to real professional situations. You can test a new argument structure, adjust your posture, or sharpen your message as soon as you are back at the office. The tools presented are easy to put into practice and support more effective day-to-day communication.
What are the terms and conditions applicable to this course ?
The Personal communication course is subject to the terms and conditions available here
need more information ?
Contact us
response within 24 hours
tailor made advices
they speak about us
The quality of the training and the professionalism of the instructors are reflective of HEC Lausanne.
Benjamin Flachs
Former participant
select your session
January
2027
open
- full dates
- 28, 29 and 30 January 2027
- language
- French
- registration
- Before 24 December 2026