Updated

Communication strategy

Developing effective communication has become essential to remain competitive. The aim of this course is to provide practical tools to analyze, understand, and use different communication channels in order to foster engagement and strengthen your communication strategy.

training informations

Short program (FC)

duration

3 days spread over 1 month

price

CHF 2’250

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

This course is designed for professionals who want to develop or reinforce their strategic communication skills. It begins by exploring the fundamentals of communication and how to build a coherent brand identity.

Participants will then examine messaging strategies, different types of appeals, and the execution frameworks needed to design high-performing integrated marketing communications.

The program also covers reputation management from monitoring and crisis prevention to crafting credible responses that protect brand equity. Particular attention is given to practical tools that help drive engagement and increase the impact of messages across channels.

Through case studies and real-world examples, the course provides tools to design and measure the effectiveness of communication strategies suited to complex and constantly evolving environments.

Learning objectives

Understand the principles of corporate communication (e.g., brand impact, crisis responses, ROI measurement).
Analyze messaging strategies, different types of appeals, and execution frameworks.
Apply available tools strategically.

Target audience

Anyone aiming to develop an integrated marketing communication strategy.
Startup or SME leaders looking to establish a high-performing communication strategy.
Managers in multinationals or NGOs seeking to update their knowledge.

About the program

This short program Communication strategy was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

main program

Marketing

Strategy

4.3

Strategic marketing

15 days spread over 5 months

CAS

French

onsite

Program's sessions

There are no current sessions. We’ll notify you when the next opens. Register your interest to receive early updates .

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Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Communication. As a result, and beyond this short program in Communication strategy, we offer several other related programs that may be of interest to you.