Sessions
Discover the next sessions of our open program in communication strategy below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerAimed at any professional wishing to develop an effective communication strategy, this training course provides a solid foundation for ensuring consistency across all projects and enabling informed collaboration with related departments and external agencies.
Each theoretical element covered during these three days will be directly applied through practical exercises related to the participants' professional activities. The aim is to provide participants with all the tools they need to integrate a communication strategy into the corporate strategy and ensure that it is reflected in all projects carried out by dedicated professionals.
The training course also includes a specific focus on collaboration with external agencies, crisis communication, various forms of washing and media relations.
Learning objectives
- Analyse a complex environment in order to draw conclusions about the actual image and impact.
- Design a comprehensive communication strategy with specific objectives, audiences and messages.
- Recommend actions to be taken and messages to be communicated to management and other stakeholders.
Target audience
- SME managers wishing to establish effective communication.
- Communication specialists who need strategic foundations and are keen to share best practices.
- Professionals who want to learn about the channels and tools available for 360° institutional communication.
Program
This short program communication strategy was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
