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Communication strategy

This training course aims to help participants understand and apply key elements of communication: the specificities of the profession in relation to corporate strategy issues; a strategic concept that can be adapted to all projects; collaboration with internal and external partners.

training informations

Short program (FC)

duration

3 days spread over 1 month

price

CHF 2’250

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

Aimed at any professional wishing to develop an effective communication strategy, this training course provides a solid foundation for ensuring consistency across all projects and enabling informed collaboration with related departments and external agencies.

Each theoretical element covered during these three days will be directly applied through practical exercises related to the participants' professional activities. The aim is to provide participants with all the tools they need to integrate a communication strategy into the corporate strategy and ensure that it is reflected in all projects carried out by dedicated professionals.

The training course also includes a specific focus on collaboration with external agencies, crisis communication, various forms of washing and media relations.

Learning objectives

Analyse a complex environment in order to draw conclusions about the actual image and impact.
Design a comprehensive communication strategy with specific objectives, audiences and messages.
Recommend actions to be taken and messages to be communicated to management and other stakeholders.

Target audience

SME managers wishing to establish effective communication.
Communication specialists who need strategic foundations and are keen to share best practices.
Professionals who want to learn about the channels and tools available for 360° institutional communication.

About the program

This short program Communication strategy was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

main program

Marketing

Strategy

4.3

Strategic marketing

15 days spread over 5 months

CAS

French

onsite

Program's sessions

There are no current sessions. We’ll notify you when the next opens. Register your interest to receive early updates.

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Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Communication. As a result, and beyond this short program in Communication strategy, we offer several other related programs that may be of interest to you.