Insights for professionals
Discover a selection of content on continuing education, its challenges and how it works, as well as on HEC Lausanne Executive Education and its programs.
Latest posts
03 March 2026
Event marketing: methods, tools and best practices
Event marketing in Switzerland is an effective strategy for strengthening brand awareness and engagement through unique and targeted experiences.
Marketing
Communication
04 February 2026
The benefits of sustainable marketing today
Discover how sustainable marketing offers economic, environmental and image benefits for Swiss companies today.
Marketing
Communication
05 December 2023
Content strategy: how to generate qualified leads?
Content strategy is one of the most effective methods for generating qualified leads. Blog articles, videos, social media posts, webinars, and white papers—there are many ways to …
Communication
Marketing
12 October 2023
How can you improve your speaking skills and reduce speech errors?
When speaking in public, elocution plays an essential role in effectively conveying your message. A pronunciation error or monotonous delivery can undermine your credibility and …
Communication
Leadership
06 September 2023
How to effectively manage crisis communication in the workplace
Crisis communication is a crucial aspect of managing emergencies and major issues that a company may face. Every crisis is unique, with its own challenges and dynamics. In this …
Communication
21 June 2023
How do you create an internal communications strategy?
Internal communication is a major challenge for organisations, enabling smoother exchanges and strengthening team cohesion. Led by the director or HR manager, this strategy …
Communication
28 February 2023
Public speaking: 6 tips to reduce stress
Palpitations, dry mouth, cold sweats... Do you often experience these symptoms before speaking in public? Do you also feel stressed at the thought of speaking in a meeting? Don't …
Communication
13 October 2022
4 tips to improve your non-verbal communication!
In a professional context, mastering paraverbal communication is essential, especially when speaking in public. Discover our top tips on nonverbal communication to help you …
Communication