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Discover a selection of articles on continuing education, lifelong learning, its challenges and how it works. Beyond this subject, also discover content relating to the Executive Education HEC Lausanne and its programs.

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Strategic and operational marketing: two sides of the same coin!

18 September 2024

Strategic and operational marketing: two sides of the same coin!

Marketing is a fundamental pillar of any business, helping to enhance the value of products and services in an ultra-competitive environment. It is often divided into two categories: strategic marketing and operational marketing.