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Swiss Marketing Léman and Executive Education HEC Lausanne join forces to offer new perspectives to marketing professionals
Strengthening skills, broadening horizons and forging links: these are the objectives at the heart of the partnership between Swiss Marketing Léman and HEC Lausanne's Executive Education programme. By joining forces, these two key players in the French-speaking world intend to meet the growing expectations of their respective communities: access to high added-value content, meetings with professionals who share the same challenges, and a stimulating environment that transcends academic and associative boundaries.
Marketing
How can you promote your professional expertise on TikTok?
How did an insurance expert generate over 880,000 views on TikTok to promote his business? In this interview, Avdullah, a participant in the DAS in Strategic & Digital Marketing, reveals his digital strategy, the content that generated engagement, and the concrete impact on his business. An inspiring case study for professionals looking to optimise their online presence.
Marketing
