Insights for professionals
Discover a selection of content on continuing education, its challenges and how it works, as well as on HEC Lausanne Executive Education and its programs.
Latest posts
04 February 2026
The benefits of sustainable marketing today
Discover how sustainable marketing offers economic, environmental and image benefits for Swiss companies today.
Marketing
Communication
24 January 2026
5 ways to integrate AI into your marketing activities
Discover five practical ways to leverage artificial intelligence to optimise your marketing strategies: personalisation, automation, predictive analytics.
Marketing
11 June 2025
New partnership with Swiss Marketing Léman
Strengthening skills, broadening horizons and forging links: these are the objectives at the heart of the partnership between Swiss Marketing Léman and HEC Lausanne's Executive …
Marketing
14 May 2025
How can you promote your professional expertise on TikTok?
How did an insurance expert generate over 880,000 views on TikTok to promote his business? In this interview, Avdullah, a participant in the DAS in Strategic & Digital …
Marketing
18 September 2024
Strategic and operational marketing: two sides of the same coin!
Marketing is a fundamental pillar of any business, helping to enhance the value of products and services in an ultra-competitive environment. It is often divided into two …
Marketing
05 December 2023
Content strategy: how to generate qualified leads?
Content strategy is one of the most effective methods for generating qualified leads. Blog articles, videos, social media posts, webinars, and white papers—there are many ways to …
Communication
Marketing
06 September 2023
Why use marketing automation in business?
Faced with the rapid digitization of marketing and the increase in data to be processed, automating processes has become essential. We explain the benefits!
Marketing
04 July 2023
How can you optimize your marketing with a data-driven strategy?
Faced with the challenges of Big Data, companies must improve the collection and processing of customer and prospect data. Essential for improving the performance of marketing …
Marketing
31 October 2022
Cognitive bias in marketing and sales
Cognitive bias is a form of thinking that deviates from logical and rational thinking. These thoughts facilitate decision-making, but tend to cloud our judgment. Find out how they …
Marketing
31 March 2022
The 6 essential skills to become a marketing manager
Marketing managers play a key role in organizations and wear many hats: project management, product strategy, writing, and data reporting are just some of their many …
Marketing
27 January 2022
Marketing data: 6 questions to understand it all
When someone mentions “data marketing,” are you unsure what they are referring to? Are you uncertain how to collect, sort, or analyze information about your prospects? This …
Marketing