Sessions
Discover the next sessions of our open program in growth marketing below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerWhether you're a marketer, an entrepreneur or a product manager, you've probably noticed that the digital marketing industry is being profoundly disrupted by agile organizations able to adapt more quickly to the market.
So how can you stay competitive and stand out from the crowd in a fiercely competitive market?
First and foremost, by keeping an entrepreneurial spirit: no longer is it a question of groping your way forward using your intuition, but rather of encouraging experimentation. In this program, you'll learn how to develop products tailored to your customers' needs (Product Market Fit) using a data-driven approach (A/B Testing, CRO, etc.).
Beyond products, we'll then look at your conversion funnel and how to optimize it. Using the AARRR Framework (Acquisition, Activation, Retention, Referral and Revenue), we'll look at the sales cycle, enabling you to develop the right strategy for every stage of your prospecting. In particular, we'll look at all aspects of lead generation, lead nurturing and lead scoring.
Finally, we'll also look at how to streamline and automate your marketing activities using appropriate technology solutions. To this end, we'll be looking at marketing automation tools (No/Low Code) to set up scenarios and workflows capable of improving your productivity.
Learning objectives
- Apply the methodology and tools of growth marketing and measure their impact on your organization.
- Sustain business growth with an iterative approach to developing market-driven products and services.
- Improve your operational efficiency by automating repetitive marketing processes.
Target audience
- Marketing professionals wishing to improve their performance by drawing inspiration from start-up techniques.
- Product managers who want to improve their market fit and validate their growth hypotheses.
- Managers or directors of SMEs or start-ups who want to establish a marketing strategy adapted to today's challenges.
Program
This short program growth marketing was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
