Sessions
Discover the next sessions of our open program in social networks below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerWhen a company wants to address its audience through social networks, it can choose between Facebook, Instagram, LinkedIn, Snapchat, X (formerly Twitter), Pinterest and many others. The percentage of usage varies from generation to generation, and according to the type of industry you're in (B2B vs. B2C). A thorough understanding of social platforms, their usage and technical characteristics is therefore essential to reach the right users at the right time, with the right content.
The short program will focus on the creation of a social networking strategy, within the framework of concrete cases that students will develop. Tools for content creation, paid advertising and analysis will be presented, along with their organizational and budgetary implications. Several examples of existing campaigns will be analyzed to illustrate the strategic challenges of social networking. Come and discuss these challenges as part of the 3-day continuing education program on social networks offered by the HEC Lausanne continuing education center.
Learning objectives
- Understand the role of social networks in a company's digital ecosystem.
- Implement a social networking strategy for a company (case study).
- Understand the challenges of content, paid advertising and reporting on social networks.
Target audience
- Marketing managers who would like to better understand the subject so they can integrate it into their marketing plan.
- Managers and executives of SMEs and start-ups wishing to understand the subject and challenge their marketing actions.
- Marketing managers or executives wishing to challenge their social networking agencies.
Program
This short program social networks was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
