+50 reviews

Social networks

Social networks have become a key part of corporate communications. For this investment to be profitable, a coherent strategy must be put in place, and the mechanisms for optimizing its effectiveness must be understood.

training informations

Short program (FC)

duration

3 days spread over 1 month

price

CHF 2’250

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

When a company wants to address its audience through social networks, it can choose between Facebook, Instagram, LinkedIn, Snapchat, X (formerly Twitter), Pinterest and many others. The percentage of usage varies from generation to generation, and according to the type of industry you're in (B2B vs. B2C). A thorough understanding of social platforms, their usage and technical characteristics is therefore essential to reach the right users at the right time, with the right content.

The short program will focus on the creation of a social networking strategy, within the framework of concrete cases that students will develop. Tools for content creation, paid advertising and analysis will be presented, along with their organizational and budgetary implications. Several examples of existing campaigns will be analyzed to illustrate the strategic challenges of social networking. Come and discuss these challenges as part of the 3-day continuing education program on social networks offered by the HEC Lausanne continuing education center.

Learning objectives

Understand the role of social networks in a company's digital ecosystem.
Implement a social networking strategy for a company (case study).
Understand the challenges of content, paid advertising and reporting on social networks.

Target audience

Marketing managers who would like to better understand the subject so they can integrate it into their marketing plan.
Managers and executives of SMEs and start-ups wishing to understand the subject and challenge their marketing actions.
Marketing managers or executives wishing to challenge their social networking agencies.

About the program

This short program Social networks was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

our speakers

Mathieu Fouvy professor

French

main program

Digital

Marketing

4.5

Digital marketing

15 days spread over 5 months

CAS

French

onsite

Program's sessions

You can see all of our open program sessions in management & leadership below. Click on the session you are interested in to obtain its full calendar.

March 2026

open

full dates: 21, 22 and 23 May 2026
language: French
registration: Before 16 April 2026

enroll now

download the flyer

Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Digital. As a result, and beyond this short program in Social networks, we offer several other related programs that may be of interest to you.

Digital

Marketing