Sessions
Discover the next sessions of our open program in digital marketing below. Click on the session you are interested in to obtain its full calendar.
About
Just a few years ago, digital marketing was seen as a complementary activity, but today it has become an integral part of the profession, central to the smooth running of promotional and communication activities.
As consumers have evolved, marketing has had to adapt.
In this certificate, we'll look at the new opportunities you can explore to develop your business through a cross-functional approach to digital marketing. In particular, we'll look at traditional techniques (SEO, campaigns, social networks, etc.) and combine them with more current trends (data, growth, etc.) to give you a comprehensive overview of the profession and its potential evolution.
What's more, beyond the technical aspects, we'll also look at the more intangible notions of user experience, the customer journey and benevolent marketing. Thanks to this technical and organizational approach, we'll discover together how to offer your customers personalized, humanized services that meet the expectations of today's consumers.
Finally, at the end of this certificate, you'll be able to formulate, manage and deploy a complete digital marketing strategy to develop your visibility and support your growth.
Learning objectives
- Understand all the different aspects of digital marketing and their impact on your organization.
- Formulate, manage and deploy an omnichannel digital marketing strategy with clear objectives.
- Evaluate and improve the effectiveness of digital marketing activities using appropriate tools.
Target audience
- Marketing professionals wishing to develop their digital skills to improve results.
- Managers or company directors who want to establish a digital marketing strategy adapted to today's challenges.
- Anyone in the process of reconversion or professional development.
Program
See calendarsThe open program in digital marketing is a cas designed for professionals wishing to develop new skills in parallel with their professional activity. This open program incorporates a strong participatory dimension. .
The digital marketing program consists of 5 blocks . This represents 15 days spread over 5 months. That represents a total of 105 hours of teaching and about as many hours of personal work .
Program's blocks
Each module can be followed individually
Digital strategy
The evolution of connected consumer behavior is revolutionizing marketing. It opens up new channels of communication, promotion, sales and service, which need to be implemented and managed consistently and effectively to deliver an optimal omnichannel experience and serve your strategic objectives.
CRM & customer experience
Discover the art of Customer Relationship Management (CRM) in this program that will take you to the heart of revolutionary strategies, tools and processes to transform the Customer Experience. Embark on a journey to explore the fundamentals of CRM throughout the customer journey.
Social networks
Social networks have become a key part of corporate communications. For this investment to be profitable, a coherent strategy must be put in place, and the mechanisms for optimizing its effectiveness must be understood.
Marketing data & performance
The impact of today's digital environment on business is considerable, given the amount of data created every day. Companies are faced with the challenge of collecting, exploring and effectively exploiting this data to create maximum value for their customers, as well as for their long-term survival.
Growth marketing
Discover growth marketing, a new approach to boosting your growth. With this approach, you'll be able to improve your results by combining innovative tools with a customer-focused entrepreneurial spirit. You'll be right at the heart of the action thanks to the concepts you'll experience.
Modalities
admission criteria
The steering committee reserves the right to accept applications from people who do not meet the conditions below on the basis of their motivation and professional experience .
Professional experienceA minimum of 3 years of professional experience..
Academic curriculumHold a university degree or any type of diploma deemed equivalent by the program management .
Payment terms
Price: 9 500 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Down payment : 1 500 CHFTo be paid within 7 days upon receipt of the confirmation letter of your registration .
Discount (10%): -950 CHFA discount is offered to Alumni HEC or early bird registrations (non cumulative offer).
Payment terms