The data & AI-driven enterprise
Explore how organizations create value from data and AI, manage use cases, and design strategies for transformation. The course demystifies Big Data, Data Science, Machine Learning, and Generative AI, connecting them to real-world applications and tools that drive measurable business impact.
Presentation of the program
Data and Artificial Intelligence (AI) have become central drivers of innovation, productivity, and growth in today’s economy. Yet, while the opportunities are immense, many organizations struggle to assess their business relevance, value and risks and define realistic use cases and pathways for a transformation into truly data- and AI-driven enterprises.
This module introduces the data and AI economy and explores how enterprises create value from data and AI, manage their use case portfolios, and define suitable strategies and transformation roadmaps. It demystifies key concepts such as Big Data, Data Science, Machine Learning, AI, and Generative AI, AI Agents and Agentic Systems, linking them to real business applications.
Participants gain hands-on insights into how these technologies are implemented in practice and discuss the organizational and technological challenges of scaling data and AI across the enterprise. The module features numerous real-world use cases from different industries, along with practical frameworks and tools that participants can leverage to drive innovation and measurable business value through data- and AI-driven approaches.
Learning objectives
- Assess the role of data and AI in business and develop a strategy and roadmap for the transformation into a data- and AI-driven enterprise.
- Understand the key concepts of Machine Learning, AI & Generative AI, and differentiate between hype and practical, real-world applications.
- Apply proven methods and frameworks to identify, prioritize, and implement data & AI applications that deliver measurable business value.
Target audience
- (Future) Chief Data Officers (CDOs), senior managers and executives who are launching data initiatives.
- Business intelligence (BI) and data managers, data engineers and data architects who want to manage successful data-driven transformation.
- Data champions and executives in business lines (HR, Marketing, Operations, …) who want to become more data and analytics-savvy.
About the program
This short program The data & AI-driven enterprise was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
our speakers
main program
Program's sessions
- full dates
- 23, 24, 25 and 26 March 2026
- language
- English
- registration
- Before 31 January 2026
Related programs
Digital marketing
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What are the terms and conditions applicable to this course ?
Contact us
The quality of the training and the professionalism of the instructors are reflective of HEC Lausanne.
- full dates
- 23, 24, 25 and 26 March 2026
- language
- English
- registration
- Before 31 January 2026