Sessions
Discover the next sessions of our open program in digital strategy below. Click on the session you are interested in to obtain its full calendar.
About
With the web, cell phones, social networks and soon connected devices, marketing is moving into new areas that need to be articulated with traditional channels.
This short program offers a comprehensive overview of digital marketing today. It takes as its starting point the evolution of the connected consumer's purchasing behavior, and the responses provided by companies in terms of the omnichannel experience offered across a range of digitized contact points. It details the operational levers for acquiring, converting and retaining customers in a variety of contexts (B2C, B2B, etc.). All aspects of digital marketing are covered in this short program: website, application, social networks, newsletter, SEO, online advertising, etc. Of course, the organizational and human aspects, including the professions involved, are also studied.
Learning objectives
- Understand the fundamental concepts, tools, trends and challenges of digital marketing.
- Develop and deploy an omnichannel digital marketing strategy with clear objectives.
- Evaluate and improve the effectiveness of digital marketing activities using appropriate tools.
Target audience
- Managers and executives of SMEs and start-ups wishing to establish a marketing strategy adapted to today's challenges.
- Marketing directors and managers wishing to diversify their knowledge and share with other professionals.
- Anyone in the process of reconversion or professional development.
Program
This short program digital strategy was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
