Sessions
Discover the next sessions of our open program in strategic & digital marketing below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerWhen establishing a marketing or communication strategy, a manager must consider the globalized and competitive economic context. In this environment, standing out, communicating, or selling is not always easy and necessarily requires a deeper understanding of consumer needs. It is only through studying the desires of their clients that an organization can offer products or services that meet their expectations. Furthermore, beyond the economic context, the organizational aspect has also become more complex. The proliferation of digital tools is both a barrier to innovation and an opportunity for growth for organizations.
To prepare marketing professionals for this new reality, we have created two distinct certificates, each addressing different but complementary objectives.
In the Strategic Marketing Certificate, we focus on the pillars of marketing and communication by exploring so-called traditional concepts. Topics will include branding, communication, and market research. The goal is to equip you with all the tools necessary to successfully formulate a complete traditional marketing strategy within your organization.
In the Digital Marketing Certificate, we will delve into more recent concepts to support the digital transformation of your activities. Together, we will explore how to leverage new technologies to stand out and enhance your organizational efficiency.
By combining these two training programs, you can be assured of receiving interdisciplinary education that will provide you with a comprehensive and transversal view of modern marketing.
Learning objectives
- Acquire a holistic, cross-functional understanding of marketing and communication issues.
- Successfully combine traditional and digital marketing to formulate a comprehensive strategy tailored to market needs.
- Develop strategies designed to identify and integrate customer needs at the heart of marketing and communication activities.
Target audience
- Managers and executives of SMEs and start-ups wishing to establish a marketing strategy adapted to today's challenges.
- Marketing directors and managers wishing to update their knowledge and share it with other professionals.
- Anyone involved in a reconversion or professional development process.
Program
See calendarsThe open program in strategic & digital marketing is a das designed for professionals wishing to develop new skills in parallel with their professional activity. This open program incorporates a strong participatory dimension. .
The strategic & digital marketing program consists of 2 blocks and includes the writing of a final report . This represents 30 days spread over 12 months. That represents a total of 210 hours of teaching and about as many hours of personal work .
Program's certificates
Each certificate can be followed individually
Digital marketing
As the world becomes increasingly digitalized, marketing must evolve to reach, communicate with and convince increasingly solicited and connected consumers. To achieve this, we'll look together at all the levers at your disposal to help you stand out from the crowd, while continuing to innovate.
Strategic marketing
Identifying the right communication levers through marketing has become a necessity for every organization, so mastering its specifics is vital to raising your entrepreneurial aspirations. Modern methods complemented by a "user-centered" vision guarantee a decisive foundation.
Final report
The thesis is the final stage of a DAS program. The aim of the thesis is to promote the practical application of one or more aspects covered in the modules making up the DAS program. This work is based on a professional issue specific to each participant. Participants are free to choose their own subject. The thesis consists of a written report and an oral presentation.
Testimonials
Modalities
admission criteria
The steering committee reserves the right to accept applications from people who do not meet the conditions below on the basis of their motivation and professional experience .
Professional experienceA minimum of 3 years of professional experience..
Academic curriculumHold a university degree or any type of diploma deemed equivalent by the program management .
study rulesPayment terms
Price: 14 500 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Down payment : 1 500 CHFTo be paid within 7 days upon receipt of the confirmation letter of your registration .
Payment terms