Sessions
Discover the next sessions of our open program in strategic & digital marketing below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerToday's managers must take into account the globalized and competitive economic context when establishing a marketing or communications strategy. In this environment, standing out from the crowd, communicating and selling is not always easy, and requires a thorough understanding of consumer needs. It is only by studying the desires of its customers that an organization can offer adapted products or services. Finally, and beyond the economic aspect, the organizational aspect has also become more complex. The multiplication of digital tools is both a brake on innovation and a growth opportunity for organizations.
To prepare marketing professionals for this new reality, we have created two distinct certificate programs, both of which meet different but complementary objectives.
In the certificate in Strategic marketing, we'll be looking at the pillars of marketing and communication by studying traditional concepts. This includes branding, communication and market research. The aim is to give you all the tools you need to successfully formulate a comprehensive traditional marketing strategy for your organization.
In the second certificate in Digital marketing, we'll be looking at the latest concepts to support the digital transformation of your business. Together, we'll discover how to capitalize on new technologies to stand out from the crowd and improve your organizational efficiency.
Finally, by combining these two certificate programs, you can be sure of benefiting from a multi-disciplinary education that will give you a comprehensive, cross-disciplinary vision of modern marketing.
Learning objectives
- Acquire a holistic, cross-functional understanding of marketing and communication issues.
- Successfully combine traditional and digital marketing to formulate a comprehensive strategy tailored to market needs.
- Develop strategies designed to identify and integrate customer needs at the heart of marketing and communication activities.
Target audience
- Managers and executives of SMEs and start-ups wishing to establish a marketing strategy adapted to today's challenges.
- Marketing directors and managers wishing to update their knowledge and share it with other professionals.
- Anyone involved in a reconversion or professional development process.
Program
See calendarsThe open program in strategic & digital marketing is a das designed for professionals wishing to develop new skills in parallel with their professional activity. This open program incorporates a strong participatory dimension. .
The strategic & digital marketing program consists of 2 blocks and includes the writing of a final report . This represents 30 days spread over 12 months. That represents a total of 210 hours of teaching and about as many hours of personal work .
Program's certificates
Each certificate can be followed individually
Digital marketing
As the world becomes increasingly digitalized, marketing must evolve to reach, communicate with and convince increasingly solicited and connected consumers. To achieve this, we'll look together at all the levers at your disposal to help you stand out from the crowd, while continuing to innovate.
Strategic marketing
Identifying the right communication levers through marketing has become a necessity for every organization, so mastering its specifics is vital to raising your entrepreneurial aspirations. Modern methods complemented by a "user-centered" vision guarantee a decisive foundation.
Final report
The thesis is the final stage of a DAS program. The aim of the thesis is to promote the practical application of one or more aspects covered in the modules making up the DAS program. This work is based on a professional issue specific to each participant. Participants are free to choose their own subject. The thesis consists of a written report and an oral presentation.
Testimonials
Modalities
admission criteria
The steering committee reserves the right to accept applications from people who do not meet the conditions below on the basis of their motivation and professional experience .
Professional experienceA minimum of 3 years of professional experience..
Academic curriculumHold a university degree or any type of diploma deemed equivalent by the program management .
study rulesPayment terms
Price: 14 500 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Down payment : 1 500 CHFTo be paid within 7 days upon receipt of the confirmation letter of your registration .
Payment terms