Sessions
Discover the next sessions of our open program in marketing data & performance below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerThe main objective of the "Marketing data & performance" module is to design a data strategy for a company, in order to predict the evolution of its market and create competitive advantages to ensure its development in a rapidly changing and highly competitive market. Indeed, these days, it's inconceivable to run a business without defining a Data strategy.
In this short program, the process of developing such a strategy will be studied through the stages of data acquisition, analysis, governance and sharing. From this perspective, all marketing notions and concepts will be integrated in order to show how, through the Data strategy, to acquire more prospects, increase customer knowledge, enrich and personalize communication and improve sales performance. This short program will be divided into three main parts:
- Designing and implementing a Data strategy.
- Identify methods and tools to explore, visualize and exploit data.
- Measuring the performance and effectiveness of data-driven decisions and actions.
Learning objectives
- Develop and design a Data Strategy to automate decisions and develop the best marketing decisions.
- Analyze data to define marketing actions and visualize data with SPSS / EXCEL.
- Measure the effectiveness of decisions and actions through a performance measurement strategy and the creation of a dashboard.
Target audience
- Managers and marketing executives looking to develop their skills in advanced data exploitation and analysis.
- Managers and marketing executives seeking to implement data strategies for business development.
- Managers and directors of SMEs and start-ups wishing to develop their business and acquire new customers by exploiting data.
Program
This short program marketing data & performance was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
