+110 reviews

Innovation strategy

To innovate successfully, you need to put in place a coherent strategy that addresses the different facets of innovation, from information gathering to the creation of value propositions to develop new products or services adapted to the market.

training informations

Short program (FC)

duration

3 days spread over 1 month

price

CHF 2’250

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

Our short innovation strategy program alternates the study of successful and unsuccessful real-life innovation situations with the presentation of proven models that help companies organize and structure their innovation.

In this program, we will focus on the following models in particular:

The Value Proposition Canvas (developed at HEC Lausanne), which enables us to explore customers' expectations (even unconscious ones), and generate and test relevant product or service ideas.
The "Where to Play Model" (developed at EPFL), an ally in managerial discussions to select and act on the best ideas.
The "Business Model Canvas" (developed at HEC Lausanne), which creates a business model based on the new product or service selected above.

To facilitate assimilation, all these models will be put into practice through examples from your own organizations in group workshops.

Learning objectives

Identify customers, their core needs, pains and associated expectations, and generate relevant value propositions.
Evaluate and select the best opportunities to explore, and define growth or downturn scenarios.
Build and refine a coherent and effective business model around the selected ideas and validate it.

Target audience

Executives and professionals wishing to hone their innovation skills from all business sectors.
Executives and professionals seeking to identify a new strategic direction, penetrate a market or change their business.
Managers and professionals wishing to develop strategies to support innovation within their organization.

About the program

This short program Innovation strategy was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

our speakers

Jean-Philippe Bonardi professor

French

Marc Gruber professor

French

Yves Karcher professor

French

main program

Innovation

Management

4.1

Change management

15 days spread over 4 months

CAS

French

onsite

Program's sessions

You can see all of our open program sessions in management & leadership below. Click on the session you are interested in to obtain its full calendar.

March 2026

full

full dates: 19, 20 and 21 March 2026
language: French
registration: Before 12 February 2026

enroll now

download the flyer

Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Innovation. As a result, and beyond this short program in Innovation strategy, we offer several other related programs that may be of interest to you.