Sessions
Discover the next sessions of our open program in innovation strategy below. Click on the session you are interested in to obtain its full calendar.
About
Download the flyerOur short innovation strategy program alternates the study of successful and unsuccessful real-life innovation situations with the presentation of proven models that help companies organize and structure their innovation.
In this program, we will focus on the following models in particular:
- The Value Proposition Canvas (developed at HEC Lausanne), which enables us to explore customers' expectations (even unconscious ones), and generate and test relevant product or service ideas.
- The "Where to Play Model" (developed at EPFL), an ally in managerial discussions to select and act on the best ideas.
- The "Business Model Canvas" (developed at HEC Lausanne), which creates a business model based on the new product or service selected above.
To facilitate assimilation, all these models will be put into practice through examples from your own organizations in group workshops.
Learning objectives
- Identify customers, their core needs, pains and associated expectations, and generate relevant value propositions.
- Evaluate and select the best opportunities to explore, and define growth or downturn scenarios.
- Build and refine a coherent and effective business model around the selected ideas and validate it.
Target audience
- Executives and professionals wishing to hone their innovation skills from all business sectors.
- Executives and professionals seeking to identify a new strategic direction, penetrate a market or change their business.
- Managers and professionals wishing to develop strategies to support innovation within their organization.
Program
This short program innovation strategy was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
Modalities
admission criteria
MotivationWe offer quality programs accessible to all professionals who have decided to develop new skills.
ParticipationThis short program requires your presence and participation
study rulesPayment terms
Price: 2 250 CHFAll expenses related to continuing education are, except in exceptional cases, tax deductible .
Discount (10%): -225 CHFA discount is offered to Alumni HEC.
Payment terms
