Digital transformation
Digital transformation affects all organisations and activities. At a time when AI is becoming indispensable and sustainability issues are becoming a priority for everyone, today's managers need to understand the strategic and operational challenges of this new reality and how to manage change.
Presentation of the program
All organizations, whatever their industry, need to integrate a digital dimension into their activity, business model and processes. To help you face up to this new reality, we have designed a comprehensive short program to enable you to understand and develop strong digital skills to initiate, support or steer your organization's digital transformation.
To achieve this, we will focus on the technological dimension, of course, but also and above all on the managerial and strategic dimensions that are often at the heart of the challenges encountered. Whether it's a question of culture, governance or mentality, together we'll see that effective digital transformation is only possible if the strategic and operational dimensions are aligned - a major challenge to be met.
Learning objectives
- Understand the technological and digital changes taking place in your organization, and prepare yourself to face them.
- Design and manage an effective digital transformation strategy tailored to your organization and its activities.
- Integrate, deploy and optimize efficient digital processes to boost your business.
Target audience
- Managers and professionals wishing to initiate, support or steer the digital transformation of their organizations.
- Managers and professionals looking to leverage digital to explore new markets or develop new solutions.
- Managers and professionals wishing to develop strategies to support innovation within their organization.
About the program
This short program Digital transformation was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
our speakers
main program
Program's sessions
- full dates
- 30 April, 1 and 2 May 2026
- language
- French
- registration
- Before 26 March 2026
- full dates
- 29, 30 and 31 October 2026
- language
- French
- registration
- Before 25 September 2026
Related programs
Digital marketing
Data science & management
Project leadership
Where should I start with a digital transformation?
The program helps you clarify your starting point: digital maturity, strategic priorities, and available resources. You analyze your business model and processes to identify the most relevant levers. This structured approach helps avoid scattered or low-impact projects. You build solid foundations before investing significant time and resources.
How can I integrate AI into my organization without getting lost?
You approach AI from a strategic perspective, not just a technological one. The program helps you understand where it can truly create value and where it is not a priority. You learn how to align AI use cases with your objectives and your company culture.
Does digital transformation also concern my organization?
Yes. All organizations are affected, even those that are not technology-driven. Customer or user expectations, ways of working, and business models are evolving. The program helps you analyze these changes within your own context.
How can I align digital strategy with operational reality?
You work on connecting strategic vision with operational implementation. The program emphasizes the importance of governance, culture, and processes. This alignment strengthens consistency and reduces internal resistance.
How can I prevent a digital project from failing?
You learn to identify common barriers: lack of alignment, unclear objectives, or an unsuitable culture. The program provides reference points to structure your decisions and support change. This anticipation reduces risks and strengthens the robustness of your approach.
How can I optimize my processes through digital tools?
You analyze your current processes to identify improvement opportunities. The module helps you simplify, automate, or better coordinate certain activities. The goal is to improve efficiency while remaining aligned with your strategy.
Is it useful if I’m not a technology expert?
Yes. The program is designed for managers and decision-makers. You develop a broad understanding of the key issues without going into complex technical details. This allows you to collaborate with specialists and make informed decisions.
How can I quickly apply these learnings in my organization?
You can start by analyzing an existing project or process using the proposed tools. The program helps you define clear priorities and realistic steps. You leave with a more structured vision to initiate or adjust your digital transformation.
What are the terms and conditions applicable to this course ?
Contact us
The quality of the training and the professionalism of the instructors are reflective of HEC Lausanne.
- full dates
- 30 April, 1 and 2 May 2026
- language
- French
- registration
- Before 26 March 2026
- full dates
- 29, 30 and 31 October 2026
- language
- French
- registration
- Before 25 September 2026