Short Program

Managing data as an asset

Our Short Program

Most companies consider data as a strategic asset, but they hardly manage it as such. This short program introduces principles and methods of data management covering data assets, data quality, data governance and data life cycle. This will empower organizations to create the data culture strategically needed nowadays.

Short Course Managing Data As An Asset


Certificate of attendance


4 days

Teaching Language



13, 14, 15, 16 June 2022


Before May 12th 2022


5'000 CHF

This short program is a module of our Certificate in Data Science & Management (CAS)

Based on the Data Excellence Model developed by the Competence Center Corporate Data Quality (CC CDQ) headed by Prof. Christine Legner (HEC Lausanne – UNIL), we will discuss the concept of data assets as well as approaches to measure data quality and value. Data assets will range from traditional enterprise data to new data sources (IoT, social media, …). We will analyze data governance models and how they can be adapted to different organizational settings. The roles of Data scientists, data engineers, data managers and data citizens will be defined as well as their interconnection.


Standards, methods and processes for managing data life-cycle and data value chains will be at the heart of the discussions.
Finally, the required mindset-shift in data-driven enterprises towards a data sharing culture will be presented.

Learning Objectives

  1. Identify the data assets of a company and critically assess methodologies to measure its quality and value.
  2. Define the roles and responsabilities, interconnections and processes for data in the organization.
  3. Discuss and reflect on approaches for achieving the mindset shift around data in Data-Driven Enterprises.

Target Audience

  1. (Future) Chief Data Officers (CDOs), senior managers and executives who are launching data initiatives.
  2. Business intelligence (BI) and data managers, data engineers and data architects who want to manage successful data-driven transformation.
  3. Data champions and executives in business lines (HR, Marketing, Operations, …) who want to become more data and analytics-savvy.

Conditions of Admission


We offer quality programs accessible to all professionals who have decided to develop new skills.


This short program requires your presence and participation.

Payment Terms


5'000 CHF

All expenses related to continuing education are, except in exceptional cases, tax deductible. Do not hesitate to contact the relevant organizations.

Discount (10%)

-500 CHF

A discount is offered for EPFL or HEC Alumni contributors.

The Executive Education HEC Lausanne offers more than thirty continuing academic programs in various fields such as management, marketing, finance, corporate governance, ethics, data or personal development. As a result, and beyond this short program in managing data as an asset, we offer several other related programs that may also be of interest to you.

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