
CSR, partnership & sustainability
The "Social responsibility, partnerships and sustainable performance" module aims to provide sports managers with tools on trends and "best practices" in social responsibility for sports organizations, and to apply a social responsibility and social reporting approach to their organization (ISO 26000).

Presentation of the program
The aim of the module is to make sports managers aware of the economic, social and environmental issues facing sports organizations, as they manage their activities and organize major sporting events.
It then enables participants to familiarize themselves with the concept of "Corporate Social Responsibility (CSR)" and new sponsorship strategies, to learn about standards and certifications for sports organizations and events (ISO 26000, ISO 20121...), and finally to project themselves into the application of a social responsibility approach for their organization as a new management and evaluation tool in the private and public sectors.
Learning objectives
- Learn about trends and best practices in social responsibility for sports organizations.
- Learn about standards and certifications for sports organizations and events.
- Applies a social responsibility and social reporting approach to their organization (ISO 26000…)
Target audience
- Managers and employees of public sports services (municipalities, cantons, Confederation).
- Directors and managers of sports federations and clubs, and organizers of sporting events.
- Elite athletes undergoing reconversion, managers and professionals wishing to enter the sports sector.
About the program
This short program CSR, partnership & sustainability was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
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The quality of the training and the professionalism of the instructors are reflective of HEC Lausanne.
