Marketing & communication
In an environment where consumer expectations are rapidly changing, marketing and communication must reinvent themselves. This certificate provides you with a strategic and operational vision to create memorable experiences, communicate with impact, and build an authentic and responsible brand.
Presentation of the program
Marketing and communication are the fundamental pillars of any organisation that wants to stand out and create lasting relationships with its audiences. Beyond the tools, it is a strategic vision and a keen understanding of current expectations that make the difference.
This certificate offers a comprehensive approach, from designing memorable customer experiences to developing powerful communication strategies. You will explore how to build a consistent brand identity, manage your reputation and transform every point of contact into an opportunity for engagement.
Particular attention will be paid to contemporary issues: how can you integrate a responsible approach into your marketing practices? How can you create events that leave a lasting impression? How can you develop your own communication to convey your messages with authenticity and charisma?
Through case studies, practical exercises and peer discussions, you will develop a cross-functional vision of marketing and communication. You will leave with concrete, immediately applicable tools and a renewed ability to unite your teams around meaningful projects.
Learning objectives
- Designing coherent marketing and communication strategies focused on customer experience and engagement.
- Mastering communication tools to strengthen brand identity and effectively manage reputation.
- Develop an authentic and responsible communication style that inspires and unites others.
Target audience
- Marketing or communications managers wishing to strengthen their strategic vision and update their practices.
- Managers of companies or organisations wishing to develop a coherent marketing and communications strategy.
- Professionals in transition or career change towards marketing and communication roles.
Program's curriculum
The open program in Marketing & communication is a CAS designed for professionals wishing to develop new skills in parallel with their professional activity. This open program incorporates a strong participatory dimension. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases.
The Marketing & communication program consists of 5 blocks . This represents 15 days spread over 5 months. That represents a total of 105 hours of teaching and about as many hours of personal work.
01
Marketing & customer experience
02
Communication strategy
03
Event marketing
04
Sustainable marketing
05
Personal communication
Program's sessions
- start
- 10 September 2026
- end
- 30 January 2027
- language
- French
- registration
- Before 31 July 2026
Contact us
The quality of the training and the professionalism of the instructors are reflective of HEC Lausanne.
- start
- 10 September 2026
- end
- 30 January 2027
- language
- French
- registration
- Before 31 July 2026