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Sustainable marketing

Turn your marketing into a lever for sustainability. This program will enable you to design responsible strategies, develop circular offerings and communicate with impact. Master the tools you need to drive your brand's sustainable performance through an approach that combines strategic vision and operational practice.

training informations

Short program (FC)

duration

3 days spread over 1 month

price

CHF 2’500

language

French

location

Onsite

internationally recognized

hands-on & practical course

Presentation of the program

The conviction we develop in this course is that sustainable marketing is not a particular form of marketing.

The idea that marketing must contribute to the sustainable development of our societies is no longer a strategic choice but a necessity that is imposed on every organisation to varying degrees and in different ways, but in an unavoidable manner.

However, sustainable marketing also represents a tremendous opportunity to rethink offerings and communication methods in order to combine positive impact with economic performance.

The main aim of this course is to give participants the desire and the methods to get started, so that they can make a concrete contribution, within their respective organisations, to transforming marketing practices towards greater sustainability.

Learning objectives

Analyse the challenges and opportunities of sustainable development for your marketing activities.
Integrate sustainable marketing principles into your strategy to combine economic performance and positive impact.
Design and implement responsible, authentic communications that comply with legal and ethical requirements.

Target audience

Marketing and communications managers wishing to incorporate sustainability issues into their strategy.
Product managers and brand managers seeking to develop more responsible offerings.
CSR managers wishing to collaborate effectively with marketing teams.

About the program

This short program Sustainable marketing was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .

This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .

our speakers

Pierre Volle Lecturer

French

main program

Communication

Marketing

new

Marketing & communication

15 days spread over 5 months

CAS

French

onsite

Program's sessions

You can see all our open program sessions in Sustainable marketing below. Click on the session you are interested in or check the full calendar.

December 2026

open

full dates: 3, 4 and 5 December 2026
language: French
registration: Before 29 October 2026

enroll now

Related programs

The Executive Education HEC Lausanne offers more than 59 Open programs in various fields: Communication. As a result, and beyond this short program in Sustainable marketing, we offer several other related programs that may be of interest to you.