new
Marketing & communication
15 days spread over 5 months
new
Sustainable marketing
Turn your marketing into a lever for sustainability. This program will enable you to design responsible strategies, develop circular offerings and communicate with impact. Master the tools you need to drive your brand's sustainable performance through an approach that combines strategic vision and operational practice.
training informations
Short program (FC)
duration
3 days spread over 1 month
price
CHF 2’500
language
French
location
Onsite
internationally recognized
hands-on & practical course
Presentation of the program
The conviction we develop in this course is that sustainable marketing is not a particular form of marketing.
The idea that marketing must contribute to the sustainable development of our societies is no longer a strategic choice but a necessity that is imposed on every organisation to varying degrees and in different ways, but in an unavoidable manner.
However, sustainable marketing also represents a tremendous opportunity to rethink offerings and communication methods in order to combine positive impact with economic performance.
The main aim of this course is to give participants the desire and the methods to get started, so that they can make a concrete contribution, within their respective organisations, to transforming marketing practices towards greater sustainability.
Learning objectives
- Analyse the challenges and opportunities of sustainable development for your marketing activities.
- Integrate sustainable marketing principles into your strategy to combine economic performance and positive impact.
- Design and implement responsible, authentic communications that comply with legal and ethical requirements.
Target audience
- Marketing and communications managers wishing to incorporate sustainability issues into their strategy.
- Product managers and brand managers seeking to develop more responsible offerings.
- CSR managers wishing to collaborate effectively with marketing teams.
About the program
This short program Sustainable marketing was built for professionals seeking to learn about fundamental concepts and then practice them trough practical exercises. There is a strong emphasis on practical application supported by academic excellence, with the use of exercises and break-out groups, industry examples and guest speakers. The fundamental notions will be presented beforehand, then supplemented and illustrated by numerous practical exercises based on real cases .
This approach will allow the participants to deploy the concepts presented during the course as well as forging a strong analytical mindset to tackle future challenges they might face on .
our speakers
main program
Program's sessions
You can see all our open program sessions in Sustainable marketing below. Click on the session you are interested in or check the full calendar.
December
2026
open
- full dates
- 3, 4 and 5 December 2026
- language
- French
- registration
- Before 29 October 2026
Related programs
The Executive Education HEC Lausanne offers more than 59 Open programs
in various fields: Communication.
As a result, and beyond this short program in Sustainable marketing, we offer several other related programs that may be of interest to you.
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How do I make my marketing more sustainable in practice?
The program helps you integrate sustainability into your everyday decisions: offerings, positioning, and communication. You analyze the impact of your choices and identify realistic areas for improvement. The goal is to move from intention to consistent, measurable actions within your marketing strategy.
Does sustainable marketing mean lower performance?
No. The module shows how to combine positive impact with economic performance. You explore responsible business models that can create long-term value. Sustainability becomes a strategic lever, not a constraint.
How do I avoid greenwashing?
You work on the consistency between your actual actions and your communication. The program helps you craft responsible messages that are aligned with legal and ethical standards. This rigor protects the credibility of your brand.
How do I develop a more responsible offering?
You analyze your products or services through a sustainability lens. The module helps you rethink your value proposition, including through a circular economy perspective. You identify concrete adjustments suited to your context.
Is this suited to someone who is not a CSR expert?
Yes. The program is designed for marketing and communication professionals. Sustainability challenges are explained in a clear and applied manner. You develop useful reference points without going into overly technical territory.
How do I align my marketing teams with sustainability goals?
You work on consistency between strategy, messaging, and internal practices. The program helps you build a shared language between marketing and CSR. This alignment makes implementation easier and strengthens engagement.
How do I communicate about sustainability without losing impact?
You learn to craft messages that are clear, authentic, and credible. The module helps you avoid vague or exaggerated claims. Structured communication builds trust and strengthens audience engagement.
How quickly can I apply these principles in my organization?
You can start by analyzing an existing offering or campaign. The program gives you tools to adjust your positioning and messaging. You leave with concrete leads to move your marketing toward greater sustainability.
What are the terms and conditions applicable to this course ?
The Sustainable marketing course is subject to the terms and conditions available here
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Contact us
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tailor made advices
they speak about us
The quality of the training and the professionalism of the instructors are reflective of HEC Lausanne.
Benjamin Flachs
Former participant
select your session
December
2026
open
- full dates
- 3, 4 and 5 December 2026
- language
- French
- registration
- Before 29 October 2026